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God, everywhere you go these days people are asking for your money aren't they? Shelter want your money to help the homeless, Children in Need want you to help all the neglected kiddies in the UK, Comic Relief want you to help out across the Globe, Amnesty want you to give money to help stop human rights abuses, women want you to donate money for their breast enlargement....whoa, hang on, what?

Yes indeed, Virgin 1's documentary 100 Men Own My Breasts examines this new worthy charity. Focusing on the website that started the whole thing off; http://myfreeimplants.com/ it charts the efforts of three British girls who want larger breasts and decide to join the website in the hope that lonely one-handed typists with more money than sense will pay money towards their breast enlargement surgery. Yes...seriously. I mean for god sake what the hell happened to using your credit card on the internet for joining borderline illegal pornography sites?

The girls take different approaches, Karen, like many of the women on the site, posts "sexy" pictures of her and best friend in a variety of saucy poses in exchange for money. These photos are taken by her willing amateur pornographer husband who is more than happy to pimp his girlfriend out to the interweb in exchange for some larger breasts to come home to at night. He fully understands who is exploiting who in this situation...but I dunno, for me it's a lot harder to discern. I mean, your average strip club has stringent rules on what you can and cannot do, allowing the strippers to fully exploit their customers. An analogy that Karen quite rightly makes. It seems to me, certainly in the case of that in order to raise the money, they are forced to post saucier pictures and spend more time talking to the users that it puts their marriage at risk. So who the hell is benefitting from this? Student Sarah sees sense, and leaves the site, but is not allowed to leave with her 3,000 dollars...so does that go back to the donors or what?

The donors they speak to are perhaps the most stereotypical ones they could find. Beardy weirdy with a lisp Robert is seen to buy plastic figurines of wizards and dragons.

Another donor (who wishes to remain anonymous) walks with a limp and has a funny voice....I mean seriously!

1oo Men Own My Breasts even resorts to some nice visual metaphor later on in the film as Single Mum Sarah goes back on her promise not to do sexy shots. As they cut to the shot of her pet snake swallowing a dead mouse; she's being swallowed up by the site...DO YOU SEE?

It's a tough call to decide exactly who's at fault here, it's a fine line you draw between raising money and prostituting yourself and the film seems to suggest that the borderline prostitution is the only way to raise the money they so desperately need. Karen is the one who posts the topless shots and its she who gets the money she needs in about 4 months. Now if you'll excuse me I need to pay for my new .com web address for my latest venture. www.myfreepenisenlargement.com.