Chocolate, Vanilla, Strawberry, Mint Choc Chip, Rum and Raisin, Avocado and Chilli. Avocado and Chilli ice cream? It's like something out of the fucking Great British Menu.
But it aint, it's the fifth week of The Apprentice and while not being quite as entertaining yet tragic as last weeks the ice cream task did provide us with some cracking moments. Sadly none of these moments involved Raef driving an ice cream van...it did however present us with Raef in his dressing gown looking very dapper indeed.
Some very interesting use of editing this week, as it seemed like Clare and her team were really going to lose. Jenny, Raef and Lindi secured a deal with the same cinema chain Renaissance were attempting to secure, and they just seemed to be doing incredibly well. In retrospect, maybe this presentation of events was to lure us into exactly the same false sense of security that the gloating pair of Jenny and Lindi were under.
But it aint, it's the fifth week of The Apprentice and while not being quite as entertaining yet tragic as last weeks the ice cream task did provide us with some cracking moments. Sadly none of these moments involved Raef driving an ice cream van...it did however present us with Raef in his dressing gown looking very dapper indeed.
Some very interesting use of editing this week, as it seemed like Clare and her team were really going to lose. Jenny, Raef and Lindi secured a deal with the same cinema chain Renaissance were attempting to secure, and they just seemed to be doing incredibly well. In retrospect, maybe this presentation of events was to lure us into exactly the same false sense of security that the gloating pair of Jenny and Lindi were under.
Lucinda was team leader for this week, and it was really good to see her take control of her team and show that maybe she isn't the airy fairy punchbag that Ginger-Jenny and Helene thought she was. In fact, Helene even said she was prepared to admit her opinions of Lucinda had changed....that is until they got into the boardroom. For a risk assessment manager, Lucinda did not "assess the risk" of speaking for Helene, who, lets face it can speak for her big self.
Lindi was eventually fired after a long debate about "exclusivity", which Alpha had promised to a pub and the cinema chain, thus limiting future deals. I think between The Apprentice and You're Fired the word "exclusivity" was uttered about a hundred times....it became pretty painful. To be honest, I'm not bothered about Sir Alans decision, Lindi has done nothing to make me think she deserves to stay on and seeing as this new series seems to be focusing on keeping the bitchy characters in for entertainment value, it was clear to me that "Best salesperson in Europe" Jenny is being groomed for a massive fall.
Still, as unpleasant as all the inevitable female bitching in the boardroom was, there was some absolutely delightful moments such as Lee McQueens boyish enthusiasm about making his own ice cream and the slightly seedy image of Ginger-Jenny offering tasters of ice cream to two drunks in a car park. That's market research my friends!
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